- Brand Identity -
Suites of the Sea & Sky
Overview
Suites of the Sea & Sky is a luxury, coastal-inspired brand identity created entirely from the ground up.
I developed the name, the visual direction, and the full brand identity system, including logos, colors, typography, as well as all of the mockups.
The Challenge
There was no existing brand — no name, logo, or direction. The goal was to create a calm, elegant identity inspired by the ocean and sky that could work across print, signage, and digital platforms.
Goals
Create a brand name that feels calming, coastal, and memorable
Build a clean, modern identity that looks professional and luxurious
Develop a flexible logo system with primary and secondary marks
Design a color palette and typography that support the brand mood
Show how the brand could look in the real world with mockups
My Process
Researched coastal, spa, and hospitality branding for tone and style
Brainstormed name ideas and refined down to “Suites of the Sea & Sky”
Sketched logo concepts and explored different layouts and symbols
Chose a soft, sea-and-sky inspired color palette
Selected complementary typefaces for headings and body text
Created a full brand board with logo variations, colors, and fonts
Designed mockups: business cards, headers, ads, and signage concepts
Deliverables
Brand name: Suites of the Sea & Sky
Primary logo
Secondary / alternate logos
Color palette (with hex values)
Typography system (headline + body fonts)
Brand board(s)
Business card mockups
Header / website banner mockup
Social media or ad mockups
Outcome
The result is a calm and cohesive brand identity that feels high-end, professional, and ready for real world use. The visual system works consistently across print, signage, and digital applications and clearly reflects the “sea & sky” inspiration.